ABOUT KJ.
I’m a growth focused marketing and operations strategist. Having cut my teeth at top brands and agencies within food & bev, I bring a start up mentality with a hospitality focused foundation; aligning business objectives with data & insights to create campaigns and experiences that drive brand growth and love.
I currently live in NYC, where I spend my free time on Central Park walks or on the hunt for the city's best cacio e pepe.
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Looking to grow your brand? Let's work together.
PROJECTS.
Led NMO efforts for DIG's first restaurant in the Philadelphia market including; insights gathering, strategy concept build, campaign management, and tactical execution.
Led a team of analysts and contractors to facilitate all internal media production including monthly newsletter, Instagram, LinkedIn, website channels and podcast channel launch.
Developed marketing & delivery operations strategy to support One Seed's concept launch in Tribeca, NYC.
Led multi-brand ghost kitchen Hungry House's partnership & media strategy across 6 partner brands.
Created a set of marketing best practices to support over 100 Black Owned Restaurants launch their native delivery channels during COVID-19, through Pepsi's BRD program.
Supported Naked Farmer's first Thanksgiving through a social driven influencer campaign & event.
Developed updated brand strategy to support Fiorella's launch into new concepts.
kj@kjcarlstrom.com | 516-984-4077